I'm just gonna get straight to it Reader!
You're a business owner first, not a content creator.
Business owners like you have other *ish* to do (like managing your business, ops, helping customers, etc).
And when it comes to social media marketing, we get caught up spending a lot more time on things that don't need to take hours...like creating one piece of content the entire morning.
TIME FOR THIS TO END.
One of the biggest things I've learned and mastered while managing multiple client accounts (and my own) is creating multiple pieces of content from one - aka REPURPOSING.
I usually start from a big piece of content, and create smaller ones from it.
Let me give you an example...
I reused/repurposed a transcript from a coaching call 👇🏽
and here's what I created...
CONTENT PIECE 1: created an email for my weekly newsletter - asked chatgpt to summarize it for me with bullet points in my tone of voice (this was an email from 2 weeks ago!)
CONTENT PIECE 2: created a long talking reel - use the email as starting script/outline
CONTENT PIECE 3: created a Carousel - created a first slide with a hook and last slide to promote a free training, added snippets from my email in between. Each bullet point got its own slide with extra copy
CONTENT PIECE 4: created 1 graphic - wrote my own quote on a sticky note, took a pic of it, used parts of my email in the caption
CONTENT PIECE 5: created a short reel - using 2 stock videos and a trending audio, added a hook, shared bullet points to beats of music
Here's the cool thing...you can start from an email, a coaching call, a blog piece, a YouTube video or podcast episode!
A content strategy for your marketing your business doesn’t have to mean creating new content all the time.
I love reusing, refreshing and repurposing whatever I create - for this week, next week and months down the road.
You with me Reader?
If you wanna learn more ways you can save time with social media so you can connect with your dream customers, join my FREE mini program - Social Media For Conversion - FREE 5-day mini training delivered straight to your inbox
I’ll send you 5 short, sweet lessons where u can learn and implement proven essential strategies that will make your social media marketing more sustainable👍🏽
Happy repurposing!
Prathi