One big mistake to avoid when using social media for business purposes is overselling!
This is something I've seen a lot of businesses do - You know the repeated "50% off" or "Book now!" or "come to our event" or "join now" posts?
They truth is...they think this is going to save their business.
If you’re constantly posting promotional messages, it can turn your followers away and make them disinterested in what you have to offer.
It’s important to remember that social media is about building relationships with potential customers, not just pushing product or services.
Social media success takes time and effort in building connections and trust with your audience.
What to do instead => Make your brand relatable by telling customer success and brand and employee stories and adapting your content to what your audience wants to engage with. This can speed up the sales process and improve conversions!
YES PLEASE!
And Reader, I've covered the 5 biggest mistakes that I see business owners making in my new free resource - the Social Media FAQ Handbook for Business Owners!
Grab it now, and get answers to your burning questions on social media like "how long does it take to see success on social?", "how do I handle negative feedback or customer complaints?" and much more!
Chat soon!
Prathi