Hey hey Reader!
Did ya hear about the new Instagram feature Trial Reels?
According to IG, Trial Reels is designed to help creators experiment with content outside their usual niche or comfort zone without worrying about how it might resonate with their current followers. Here's how it works:
- Target Audience: Trial Reels are shown to non-followers first, minimizing the risk of alienating or confusing your existing audience.
- Purpose: It’s a testing ground to try out new genres, storytelling formats, or topics and get a feel for how well your content might perform.
- Creator Benefit: Helps reduce the pressure of posting something experimental by offering insights from a fresh audience before committing fully to a new style or idea.
This feature encourages creators to take risks and innovate, while still safeguarding their core follower base.
BUTTTTTT, here are my thoughts :)
When to Use the Trial Reels Feature:
- Experimentation... Use it only when you have time and resources to experiment without derailing your current content strategy.
- New Formats... If you’re trying new formats or refreshing older content that didn’t perform well, this can be a space to test without full commitment.
- Creative Blocks... When you're exploring new ideas or inspiration, this feature can help you step back, brainstorm, and test something fresh.
What to Consider:
- Stick to What Works... If your current content is generating leads and sales, keep focusing on what’s working instead of overthinking new trials.
- Repurpose with Purpose... Refresh and repurpose content that has already worked for you or tweak content that didn’t perform well instead of starting from scratch.
- Avoid Overthinking... Trial Reels is just a tool! It shouldn’t add unnecessary pressure or distract you from your broader goal of growing your business.
- Bigger Picture... Don’t lose sight of the big picture. Keep posting content that aligns with your proven strategy, and use Trial Reels only as a small piece of your overall plan.
Pro Tip:
Trial Reels can be fun, but don’t let it blur your vision. Your main goal is to create content that connects with your audience and converts. If you’re feeling overwhelmed by the idea of posting, take a step back and recalibrate before diving into experiments.
Deal??
And if you have any questions about this feature, or anything Instagram that's keeping your head spinning at night, shoot me a reply!
Talk soon,
Prathi