"social media just isn't working out for me."
Are you saying this to yourself right now, Reader? I've been there and not too long ago! 😑
It's not just about creating a fun reel that's on trend, posting it, and then waiting for followers to come to you anymore.
I've realized that there were a few important things I was missing when it comes to social media. And let me tell you, once I actually implemented them, it made such a huge difference in my results and mindset.
- Do you have a Content Strategy aligned with your business goals? Have content themes around your current season of business (eg. pre-launch, launch, & sustenance mode) + baseline content that is around your core message. Vary your content placements (eg. Stories vs Feed). Determine a posting schedule that can keep you consistent and committed for at least 3 months, then you can revisit.
- Do you have an Insights Strategy to measure data and tell if you things are working? Figure out the right metrics for your business goals. For example, if you are wanting to boost conversions/sales - track website clicks, email signups, and DMs. Pick a tool to track and report to analyze data easily (I use Metricool!)
- Do you have an Engagement Strategy to build relationships? Document a list of industry/niche experts you want to engage with & regularly converse with them and their community. Regularly ask your followers to engage, and ask for feedback on what they want to see from you. Keep an open dialogue and encourage your audience to share their thoughts. This builds trust and builds a sense of belonging for them.
- Do you have a Management Strategy to stay organized? Have an efficient way to manage your ideas/captions/graphics - I use Google Docs, and Canva. Try using an auto-publishing tool to help you stop overthinking your posts on the day of, so at least you have something going out consistently weekly (again, I love Metricool!)
This is what you need for social media to work for you -> A plan that you can focus on and stay committed to.
And grab a copy of my Social Media FAQ Handbook for business owners. I cut through the clutter, and give you honest answers based on over 5+ years of managing and growing my own accounts & managing various client accounts in different industries!
Chat soon!
Prathi