background

Spice Up Your Social

Instagram is not dead. Learn how to turn your expertise into consistent, powerful Instagram content without ever burning out (less than 2 hours per week). I deliver a weekly dose of inspiration, served with chai, humor, clarity, and actionable strategies. Let’s simplify social media and make it fun again!

A large amount of bags of trash in a warehouse

This technique could cut your content creation time to less than 2 hours a week

Spice Up Your Social Weekly Inspo w/ Prathi Hey Reader! Think you can’t repurpose your content for social? Think again. Even Instagram does it. They took a blog post and turned it into a series of Reels breaking down how ranking works. If IG is recycling content, why aren’t you? Us solo biz owners, coaches, and educators?We’re sitting on gold...months(years) of content that deserves a second (or third) life. I do this ALL the time.In fact, my latest Reel?I took a previous week’s graphic post…...
a pair of handcuff and a roll of money on a table

These IG strategies feel illegal...but actually grow your business

Spice Up Your Social Weekly Inspo w/ Prathi Hey Reader! Everyone’s out here chasing growth hacks, but the real secret? Treating Instagram like an actual community...not just a content machine. You have to admit...having 10,000 followers who don’t care? Meh. 100 people who actually want what you offer? Now we’re talking. Here are 8 strategies that feel illegal… but aren’t: Give a f about your audience. Your followers aren’t numbers—they’re real people. Acknowledge them, and they’ll remember...
A woman holding a cell phone in her hand

The easiest way to never run out of content

Hey Reader! Did you stare at your screen sometime this week thinking, "what the heck do I even post today?" You’re not alone. The good news? You’re probably making content harder than it needs to be. (Seriously, you don’t need a brand-new idea every day.) In my latest video, I’m breaking down a super simple way to turn ONE message into FIVE different posts—so you can stop overthinking and start creating content that actually connects with your audience. 📌 No more staring at a blank screen. 📌...
prathi smiling and flipping her hair

Steal my strategy: A year of content, done

Spice Up Your Social Weekly Inspo w/ Prathi Hey Reader! What if you could turn what you’ve already written into a year’s worth of content? That’s exactly what I did. I took my bio, my best takes, my emails, my frameworks—basically, the content that already represents me—and used it to create 104 threads (yep, 26 topics x 4 variations each). Then, I made my life even easier: ✔ I let Chitty (my ChatGPT sidekick) help me generate new angles.✔ I used Metricool to schedule, cycle, and reshare them...
A pink and black sign that says 2025 on it

The content strategy shift you need to know

Spice Up Your Social Weekly Inspo w/ Prathi Hey hey Reader!! First of all...happy new year! I hope that you had an amazing holiday break (hope you took a break!). So...something's been sitting in my drafts for the last month and I wanted to share it with you... Do you ever feel like you have so much knowledge to share... but the idea of squeezing it into a tiny Instagram post or TikTok video just feels… limiting? 😩 Trust me, I’ve been there. For years, I struggled to express everything I...
iphone mockup showing trial reels feature message

should you use this new Instagram feature? 👀

Spice Up Your Social Weekly Inspo w/ Prathi Hey hey Reader! Did ya hear about the new Instagram feature Trial Reels? According to IG, Trial Reels is designed to help creators experiment with content outside their usual niche or comfort zone without worrying about how it might resonate with their current followers. Here's how it works: Target Audience: Trial Reels are shown to non-followers first, minimizing the risk of alienating or confusing your existing audience. Purpose: It’s a testing...
A laptop computer sitting on top of a wooden table

Check out this cool social media trick I learned recently 😎

Hey Hey Reader!! I'm buzzing with excitement to share something super cool with you! I just posted a new reel that's all about using Canva and Google Drive together to make your social media life way easier. As a fellow solopreneur, I know you'll appreciate this nifty little tip! Here's a taste of what you'll see:• How to save your Canva creations straight to Google Drive (it's so simple!)• Tips for building an evergreen content bank (hello, easy repurposing!)• A clever way to share content...
brown monkey on brown tree branch during daytime

5 ways to entertain your followers without trying too hard

Spice Up Your Social Weekly Inspo w/ Prathi Hey hey Reader! So I'm not a comedian or good at jokes by any means...but I like to think I make people laugh with my goofiness! I noticed that in the past year, my "entertaining" content where I incorporate humor was less than previous years. And I kinda lost myself in trying to be all "AUTHORITY BUILDING". Why can't I do both? In fact, if you recall, I won "Best Dancing Reel" for this reel recently at The Reelies Awards show not because I danced...
a cell phone sitting on top of a table next to a potted plant

Quick fixes to make your Instagram profile shine

Spice Up Your Social Weekly Inspo w/ Prathi Hey hey Reader! Ok so you've been diligently posting on Instagram, sometimes even going viral, yet still not getting the right leads for your business?Wanna know one thing you can do today to make it happen👇🏽 OPTIMIZE YOUR PROFILEWhether you’re a business owner or just trying to grow your fan base, optimizing your profile is key.When I audit client accounts the top three things I see that can be optimized are:✨ NAME FIELD: using keywords and phrases...

5 pieces of content from 1 🤩

Spice Up Your Social Weekly Inspo w/ Prathi I'm just gonna get straight to it Reader! You're a business owner first, not a content creator. Business owners like you have other *ish* to do (like managing your business, ops, helping customers, etc). And when it comes to social media marketing, we get caught up spending a lot more time on things that don't need to take hours...like creating one piece of content the entire morning. TIME FOR THIS TO END. One of the biggest things I've learned and...